Please note: this page is under construction. The details, images, and notes below illustrate my working process to update my portfolio.

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Please note: this page is under construction. The details, images, and notes below illustrate my working process to update my portfolio. 〰️

CLIENT: BCBSMA

Role: Enterprise Director of UX, UI, and Accessibility | Subject Matter Expert | Team Lead | Project Lead

Launched an enterprise-wide design system that resulted in 38+ designers and product managers being upskilled to design strategically across app and web. The program catalyzed a philosophy of designing cross-platform within the enterprise. It also enabled human capital cost-savings, a more cohesive user experience at the right time, the right place, and the right channel.

THE CHALLENGE

UX debt

increased UX/UI debt due to inability to support different channels, processes, methodologies, and technologies

Resource constraints

There were not enough UX designers to keep up with the demands of BCBSMA's consumer base, which was increasingly shifting towards digital experiences.

Limited budget

When a top company initiative required even more app UX designers, I saw my UX design team being stretched thinner than ever. Yet in a year impacted by COVID, it was not feasible for me to hire in order to close the resource gap.

Elevate the brand via design system

Discovery

Conducted stakeholder interviews with designers, developers, product managers, and brand & marketing to define gaps in the current processes, technologies, and products.

Collaborative effort

Producing guidelines and standards based on the Marketing team’s brand elements to inform scalable, accessible design patterns and development practices for a holistic digital and non-digital design ecosystem

UX principles

In order to provide a solid foundation for the UX training to be built on top of, two senior UX designers put together UX principles that illustrated BCBSMA's approach to UX. This laid the foundation for our UX Strategy & Governance.

[image of principles / start of team wiki]

Turning the principles into checklists

The two designers made it easy for all who are designing for native app, web, and other channels, especially the UX trainees, to ensure they followed the UX principles. They turned each principle into a card with an associated checklist:

[image of onboarding checklists]

Source files

[image of design repository structure]

Here is a snapshot of the Project Template source file that every designer used as a template when starting a new project for example:

[image of the project template file]

We also came up with a simple process for keeping the source files updated so that the UX training program could be more turnkey. Though the process required a lot of manual updating initially, we were able to shift it towards taking a pattern library approach:

[image of process to update the template file]

Learnings

Reflecting on my work and the overall team operations to leverage insights into future projects:

I am able to influence large enterprise-wide projects at the executive level, presenting the business case to the enterprise’s C-suite and Board.
I can led large-scale projects to completion by diplomatically guiding a team of cross-functional experts
I am able to create an extremely valuable team that runs efficiently together and produce a POC for a design system within 6 months, full-scale roll-out within a year.

Design System